Caramel Coloring: The Victim of a Fraudulent Scare Tactic
Posted by Emilee | Posted in Be Healthy, FDA, Food Safety, FYI, In the News | Posted on 06-03-2012
Tags: Beverages, Chemical Hazard, Cola, Color Additives, FDA, Food Safety

Less than a month ago, the consumer group Center for Science in the Public Interest submitted a petition to the FDA, insisting a ban of 4-MEI, a chemical commonly found in the caramel coloring in sodas like Coca-Cola and Pepsi. The group claims that 4-MEI is a cancer-causing substance. However, the American Beverage Association warned consumers in a statement issued on March 5th that the CSPI is merely using “scare tactics” to present “outrageous” claims not grounded in scientific fact. The association also ensured that the “FDA, European Food Safety Authority and Health Canada consider caramel coloring safe for use in foods and beverages.”
The fraudulent claims made by the interest group were grounded in California’s recent motion to add 4-MEI to its list of carcinogens, or cancer-causing substances. This addition was based on a single study performed on lab mice and rats, not humans. According to the American Beverage Association’s press release, “a person would need to drink more than 2,900 cans of cola every day for 70 years to reach the lowest dose levels mice received in the single study upon which California based its decision.” In other words, the study does not present enough scientific evidence to support the ban of caramel coloring or to prove that it causes cancer. Therefore, the CSPI’s petition will not affect the production or distribution of caramel-colored beverages.
Perhaps the only valid claim made by the consumer group is their warning about the possibility of weight gain and development of diabetes caused by excessively drinking sugary soft drinks. However, until research proves otherwise, the leading public health organizations insist that caramel coloring does not put one at risk for cancer.
As for me, after such a heavy discussion, I really could go for an ice cold Coca-Cola.
Sources: ameribev.org, cspinet.org, latimes.com







